{"id":1377,"date":"2014-04-25T23:22:38","date_gmt":"2014-04-25T23:22:38","guid":{"rendered":"http:\/\/www.vfxpdx.com\/?p=1377"},"modified":"2014-05-24T08:48:54","modified_gmt":"2014-05-24T08:48:54","slug":"nab-2014-report","status":"publish","type":"post","link":"http:\/\/www.vfxpdx.com\/?p=1377","title":{"rendered":"NAB 2014 Report"},"content":{"rendered":"<p>Hello VFX\/PDX&#8230;<\/p>\n<p>I&#8217;m fresh off a trip to Vegas for NAB 2014, and thought I&#8217;d share some of the more interesting things I saw, especially as it relates to VFX, Color Grading &amp; Finishing. (NAB is the National Association of Broadcasters, and their annual convention is like SIGGRAPH, but for the entire industry, not just VFX.)<\/p>\n<p>For those who don&#8217;t know me, I&#8217;m a Smoke VFX artist\/colorist and general technologist at a post facility in Portland. The bulk of our work is TV Commercial based, so that&#8217;s the &#8220;lens&#8221; I&#8217;m looking through as I looked around the show.<\/p>\n<p><em>(NOTE: Any opinions are those of my own, and are not endorsed by any of my clients, employer, or any of the vendors mentioned. Also &#8211; feel free to\u00a0comment\u00a0anything I may have gotten wrong &#8211; possible I may have missed some details or misunderstood something&#8230;)<\/em><\/p>\n<p><strong>4K<\/strong><\/p>\n<p>This was absolutely the year of 4K. Unless you&#8217;ve been under a rock, (or sequestered in a darkened room with a workstation) &#8211; you&#8217;ve probably been bombarded with press releases and industry news about 4K. 4K is the catch all term for the next generation of high resolution imagery &#8211; with 4 times the resolution of 2k\/1080p HDTV. In broadcast, it&#8217;s also called UHDTV &#8211; Ultra High Definition TV.<\/p>\n<p>(Note: technically, UHDTV and 4K are slightly different formats, like 2k and HDTV are slightly different &#8211; but everyone is referring to it as &#8220;4k&#8221; since it&#8217;s sexier and easier to say than UHDTV. You may also hear 2160p.)<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/4k-REZ.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1385\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1385\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/4k-REZ.jpg?fit=887%2C428\" data-orig-size=\"887,428\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"4k-REZ\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/4k-REZ.jpg?fit=887%2C428\" class=\"alignnone size-medium wp-image-1385\" alt=\"4k-REZ\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/4k-REZ-300x144.jpg?resize=300%2C144\" width=\"300\" height=\"144\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/4k-REZ.jpg?resize=300%2C144 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/4k-REZ.jpg?w=887 887w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>I am shocked at how quickly and thoroughly the production and post industries have embraced 4k. There are still quite a few hurdles to overcome before it goes mainstream &#8211; but almost every single camera at the show was 4k (or greater). And almost every single edit platform is now 4k ready &#8211; Premiere, FCP-X, Sony Vegas, and also more finishing systems like Smoke\/Flame are now 4k ready (Scratch &amp; Resolve have been for a while), and Avid says (or doesn&#8217;t actually say out loud, but whispers in your ear) they&#8217;ll have something by the end of the year.<\/p>\n<p>Personally, I still think it will be a niche product to actually finish and deliver in 4k for quite while &#8211; it will be like the 2007 days, where some jobs had an HD finish, and some were SD &#8211; but just a few short years later, everything we do now at our shop is in Full HD 1080p. My guess is that 4k will take quite a while to catch on with the public, but it&#8217;s only a matter of time until all TVs are 4k &#8211; just like all smart phones now have high-resolution &#8220;retina&#8221; screens.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/Sony-4K-NAB-2014-web-605x404.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1395\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1395\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Sony-4K-NAB-2014-web-605x404.jpg?fit=605%2C404\" data-orig-size=\"605,404\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Sony-4K-NAB-2014-web-605&amp;#215;404\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Sony-4K-NAB-2014-web-605x404.jpg?fit=605%2C404\" class=\"alignnone size-medium wp-image-1395\" alt=\"Sony-4K-NAB-2014-web-605x404\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/Sony-4K-NAB-2014-web-605x404-300x200.jpg?resize=300%2C200\" width=\"300\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Sony-4K-NAB-2014-web-605x404.jpg?resize=300%2C200 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Sony-4K-NAB-2014-web-605x404.jpg?resize=605%2C404 605w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1396\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1396\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/03_nab2014_booth-thumb-628xauto-227894.jpg?fit=628%2C352\" data-orig-size=\"628,352\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"03_nab2014_booth-thumb-628xauto-227894\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/03_nab2014_booth-thumb-628xauto-227894.jpg?fit=628%2C352\" class=\"alignnone size-medium wp-image-1396\" alt=\"03_nab2014_booth-thumb-628xauto-227894\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/03_nab2014_booth-thumb-628xauto-227894-300x168.jpg?resize=300%2C168\" width=\"300\" height=\"168\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/03_nab2014_booth-thumb-628xauto-227894.jpg?resize=300%2C168 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/03_nab2014_booth-thumb-628xauto-227894.jpg?w=628 628w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/Panasonic-4K-World.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1398\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1398\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Panasonic-4K-World.png?fit=581%2C392\" data-orig-size=\"581,392\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Panasonic-4K-World\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Panasonic-4K-World.png?fit=581%2C392\" class=\"alignnone size-medium wp-image-1398\" alt=\"Panasonic-4K-World\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/Panasonic-4K-World-300x202.png?resize=300%2C202\" width=\"300\" height=\"202\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Panasonic-4K-World.png?resize=300%2C202 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Panasonic-4K-World.png?w=581 581w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>(This last &#8220;4k World&#8221; \u00a0slide was a cheat &#8211; it&#8217;s actually from CES &#8211; but interesting that it&#8217;s being pushed so hard to the consumer show as well).<\/p>\n<p>The big question is how does it get to the viewer? Netflix is now streaming House of Cards in 4k &#8211; but very few TVs are ready for it, and most home internet connections could not handle the bandwidth, which is about double what you need for HD (not 4x), due to better codecs &#8211; &lt;\/aH265 or HEVC is the new standard for streaming 4k video.<\/p>\n<p>This model is probably what will lead the adoption of UHDTV &#8211; the internet and streaming providers can move much more quickly than the broadcast industry, which would have to spend billions to upgrade their pipelines.<\/p>\n<p>YouTube has allowed 4k uploads for a while, and they even have a 4k &#8220;Channel&#8221; &#8211; but again, sufficient bandwidth and h265 capable TVs are still quite rare.<\/p>\n<p>Blackmagic showed 2 new 4k cameras in the $6000 range, and AJA had the big surprise of the show by releasing a camera of their own, the CION &#8211; very similar to the Alexa, but in 4k, and at only $9000, compared to 60k for an Alexa. (which is not even a 4k camera &#8211; hard to believe we once thought that looked good, eh? Wasn&#8217;t that what you were thinking when you saw all off those Oscar movies shot on an Alexa? &#8220;12 Years a Slave was ok, but I really think it needs another K or two.&#8221;)<\/p>\n<p><a href=\"http:\/\/lmgtfy.com\/?q=AJA+cion\" target=\"_blank\">Want to see the CION?<\/a><\/p>\n<p>While 4K definitely feels (to me) like a solution in search of a problem, I don&#8217;t think it&#8217;s a fad like 3DTV. I think it will be more like 5.1 audio &#8211; sure, we can do it if we want to, but for many projects, it&#8217;s really not necessary &#8211; stereo is fine. It might turn out that 4k is the same way &#8211; high profile spots and cinema releases &#8211; sure, finish in 4k. But for most work? Probably not necessary &#8211; at least in the near future. It will probably continue to be broadcast\/streamed in 1080, and then the 4k TVs will &#8220;uprez&#8221; it to 4k, and maybe if their screen is over 75&#8243; &#8211; maybe they&#8217;ll see a difference. \u00a0Now, if only the cable companies would give the stream enough bandwidth to look decent, it might actually be worthwhile&#8230; But I digress.<\/p>\n<p>The real crazy part about the new UHDTV standard is not even the number of pixels &#8211; that&#8217;s relatively simple to deal with &#8211; but there are also plans to transition to higher frame rate, higher contrast ratios, higher bit depths for more colors (10 &amp; 12 bit) &#8211; that&#8217;s when multi-format delivery will be quite a challenge\u2026) The new color space (BT2020 is the new Rec709) is actually even broader than the Digital Cinema space. The good news is that there will never be another interlaced format to deal with ever again. The new &#8220;spec&#8221; calls for frame sizes up to 8k, and frame rates up to 120p, but there are no &#8220;i&#8221; formats in the new standards at all. (Yeah! From a broadcast finisher&#8217;s perspective!)<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/DMColorRec2020_s.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1392\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1392\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/DMColorRec2020_s.jpg?fit=600%2C600\" data-orig-size=\"600,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"DMColorRec2020_s\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/DMColorRec2020_s.jpg?fit=600%2C600\" class=\"alignnone size-medium wp-image-1392\" alt=\"DMColorRec2020_s\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/DMColorRec2020_s-300x300.jpg?resize=300%2C300\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/DMColorRec2020_s.jpg?resize=300%2C300 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/DMColorRec2020_s.jpg?resize=150%2C150 150w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/DMColorRec2020_s.jpg?w=600 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>EDITORIAL<\/strong><\/p>\n<p>Adobe Creative Cloud has really taken off. There was literally no one showing anything to do with FCP 7, and probably 50% of the edit systems on display at vendors all across the show were Premiere and CC. There was still a fair number of Avids, and a few FCP-X, and a few PC only platforms (Vegas\/Edius) &#8211; but Premiere was by far the most common. It certainly helps that it&#8217;s on both Mac and Windows, and it doesn&#8217;t cost $1500 to start using it &#8211; just $50 per month for most users &#8211; that&#8217;s for every app Adobe makes &#8211; Photoshop, After Effects, Illustrator, etc.<\/p>\n<p>Adobe is also pushing a new tool for collaborative workflows called Adobe Anywhere. Imagine editing from a remote location, over wifi, not with lo-rez proxies, but with full resolution media. That&#8217;s what Adobe Anywhere promises. The idea is that the facility runs a very beefy central server, with multiple GPU cards and fast RAID storage or SAN (Storage Area Network).<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/anywhere-diagram.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1394\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1394\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/anywhere-diagram.jpg?fit=1238%2C772\" data-orig-size=\"1238,772\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"anywhere-diagram\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/anywhere-diagram.jpg?fit=1024%2C638\" class=\"alignnone size-medium wp-image-1394\" alt=\"anywhere-diagram\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/anywhere-diagram-300x187.jpg?resize=300%2C187\" width=\"300\" height=\"187\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/anywhere-diagram.jpg?resize=300%2C187 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/anywhere-diagram.jpg?resize=1024%2C638 1024w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/anywhere-diagram.jpg?w=1238 1238w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>All of the edit systems become remote clients to the central server &#8211; and it&#8217;s the server that does all of the processing, not the workstation &#8211; the workstation is just giving commands to the server for how to build the edit, and the server builds it and on-the-fly renders an h264 stream to your edit system&#8217;s viewer window. The better your bandwidth, the better that stream looks, so on a decent internet connection or a LAN, it looks great. And on a low bandwidth wifi &#8211; well, it scales to look as good as it can &#8211; but since you&#8217;re always using the full rez media, you can pause on a frame and it will instantly update to full rez (when paused) to better judge the quality of a shot. And the &#8220;Anywhere&#8221; server handles all of the project files &amp; permissions among multiple editors, etc.<\/p>\n<p>It&#8217;s still pretty limited in many ways &#8211; you can&#8217;t link After Effects projects in the timeline (which is one of the best parts about Premiere), exporting files or XMLs is a real chore &#8211; but it&#8217;s an exciting development for sure. It&#8217;s also not cheap. For a group of 10 editors, I was told to expect to spend about $80,000 in server hardware (not including storage), and each user account is $1000\/year. So &#8211; it&#8217;s certainly not for everyone, but possibly a glimpse into a new world of remote collaboration.<\/p>\n<p>HP had a pretty big presence, showing they are still committed to the big box workstation and all of the power and flexibility that comes with it. Every single machine at the Avid booth was running on HP hardware, no Macs at all. Some vendors had Premiere systems with the exact same hardware as Flames (z820), and claim it far outperforms the new macs. Those workstations are not cheap &#8211; but with most apps now being cross platform, (other than FCP-X and Smoke on Mac), it&#8217;s nice to know you can still build a powerhouse system if you needed to.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/z820_gallery_img1_tcm_196_1443302.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1393\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1393\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/z820_gallery_img1_tcm_196_1443302.jpg?fit=510%2C425\" data-orig-size=\"510,425\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"z820_gallery_img1_tcm_196_1443302\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/z820_gallery_img1_tcm_196_1443302.jpg?fit=510%2C425\" class=\"alignnone size-medium wp-image-1393\" alt=\"z820_gallery_img1_tcm_196_1443302\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/z820_gallery_img1_tcm_196_1443302-300x250.jpg?resize=300%2C250\" width=\"300\" height=\"250\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/z820_gallery_img1_tcm_196_1443302.jpg?resize=300%2C250 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/z820_gallery_img1_tcm_196_1443302.jpg?w=510 510w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The new Mac Pro (trash can\/cylinder model) was also pretty prominently featured at many booths &#8211; including the DaVinci Resolve booth, which used to run their hero demo machine a a beefy Linux box &#8211; but this year was on the Mac Pro. It&#8217;s pretty awesome, and will only get better once more software can really take advantage of the power in that little tube, and its&#8217; dual graphic cards.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/Resolve-Mac.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1401\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1401\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Resolve-Mac.jpg?fit=1632%2C1224\" data-orig-size=\"1632,1224\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 5s&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1396963267&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.12&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Resolve-Mac\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Resolve-Mac.jpg?fit=1024%2C768\" class=\"alignnone size-medium wp-image-1401\" alt=\"Resolve-Mac\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/Resolve-Mac-300x225.jpg?resize=300%2C225\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Resolve-Mac.jpg?resize=300%2C225 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Resolve-Mac.jpg?resize=1024%2C768 1024w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Resolve-Mac.jpg?w=1632 1632w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>ProRes<\/strong><\/p>\n<p>ProRes is being pretty clearly adopted as the defacto standard delivery format for the broadcast industry. More and more systems (PC &amp; Linux) can now create legit ProRes files. And while many of the new cameras are embracing &#8220;raw&#8221; shooting modes, many of them can now shoot directly into ProRes format. Funny to think that FCP has diminished in stature, but ProRes is flying higher than ever. Thank goodness those unintended gamma shifts are very rare these days&#8230;<\/p>\n<p><a href=\"http:\/\/www.vfxpdx.com\/?p=1377&amp;page=2\">\u00a0GO TO NEXT PAGE<\/a><\/p>\n<p><a href=\"http:\/\/www.vfxpdx.com\/?p=1377&amp;page=2\">\u00a0<\/a><\/p>\n<p><!--nextpage--><br \/>\n<strong>ACES<\/strong><\/p>\n<p>Anyone familiar with ACES yet? It stands for Academy Color Encoding Standard. The idea (is it an idea, or a dream?) is that it standardizes colors between all devices and software in the entire pipeline, from the camera, all through post &amp; VFX, all the way to the final screen it&#8217;s viewed on. Wow &#8211; that would be amazing, right?<br \/>\na quick summary here:<\/p>\n<p><a title=\"ACES on Wikipedia\" href=\"https:\/\/en.wikipedia.org\/wiki\/Academy_Color_Encoding_System\" target=\"_blank\">https:\/\/en.wikipedia.org\/wiki\/Academy_Color_Encoding_System<\/a><\/p>\n<p>So far, most of the folks I&#8217;ve met and talked with that have tried it have said, it&#8217;s a great idea &#8211; but so far it hasn&#8217;t quite worked out properly for them.<\/p>\n<p>However, I attended a workshop by Andrea Chlebak &amp; Digital Film Central, the colorist of the Matt Damon sci-fi film Elysium, and was quite impressed with what they were able to do with ACES and Baselight Color Grading.<\/p>\n<p>If you haven&#8217;t seen the film &#8211; it&#8217;s a big Hollywood sci-fi futuristic thing &#8211; probably 800+ VFX shots, lots of CG, etc &#8211; done by 6 different shops in Vancouver.<\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/oIBtePb-dGY?version=3&#038;rel=0&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<p>They developed a unique workflow &#8211; bringing the colorist into the process during production, and keeping them on thoughout the editorial and VFX process &#8211; using the colorist as the hub for managing of all VFX shots.<\/p>\n<p>First step was to get all of the VFX shops on board with ACES workflow, and DFC calibrated all of their screens. During production, the colorist would create a one-light look for editorial dailies from the Red Raw files, and then when shots were chosen for VFX, the colorist would create all of the plates for VFX, rendered out in EXR 16bit floating point Linear Light (ACES) and sent to the VFX shops with a LUT for the grade. So the VFX artists can be working in scene linear space, with a director approved grade during the comps. After compositing, they&#8217;d render out EXRs (without the LUT), send them back to color &#8211; where they would automatically get the grade applied to them, based on the sequence EDL. (This did require some custom scripting for the Baselight grading system &#8211; but wasn&#8217;t too elaborate.)<\/p>\n<p>Andrea called this a &#8220;shadow conform&#8221;, a timeline of high res graded footage that was continuously updated with new EDLs from editorial, and new VFX shots as they came in.<\/p>\n<p>This workflow allowed Neill Blomkamp, the Director, to bounce all over town, to 6 VFX shops, and back to color\/conform, with maintaining color integrity at every screen he was viewing things on &#8211; and a conform of the current cut was only a few hours behind the VFX renders. When he had color grade changes to a shot, Andrea would redo those and send out new LUTs to the VFX shops.<\/p>\n<p>This allowed for a remarkably flexible and efficient workflow &#8211; they were able to ship the film literally 3 days after the picture was locked.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/LR-Andrea-Chlebak1.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1402\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1402\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/LR-Andrea-Chlebak1.jpg?fit=1499%2C894\" data-orig-size=\"1499,894\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1375433758&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"LR-Andrea-Chlebak\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/LR-Andrea-Chlebak1.jpg?fit=1024%2C610\" class=\"alignnone size-medium wp-image-1402\" alt=\"LR-Andrea-Chlebak\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/LR-Andrea-Chlebak1-300x178.jpg?resize=300%2C178\" width=\"300\" height=\"178\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/LR-Andrea-Chlebak1.jpg?resize=300%2C178 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/LR-Andrea-Chlebak1.jpg?resize=1024%2C610 1024w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/LR-Andrea-Chlebak1.jpg?w=1499 1499w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>My initial thought was, &#8220;Yeah &#8211; sounds great &#8211; but in this era of shrinking VFX budgets, how much more expensive was it to have the colorist on board that whole time?&#8221;\u00a0The answer was surprising.<\/p>\n<p>For comparison, they referenced Pacific Rim &#8211; another big sci-fi film of similar scope. In that workflow, all of the different VFX elements were prepped and rendered out by different shops, and when it came time for grading, they had to pull all of those together into a unified look. They billed 450 hours, and used over 3000 mattes from VFX in the grade.<\/p>\n<p>On Elysium, Andrea billed 120 hours, and needed only 8 mattes. Because all of the VFX shops were all working with the color grade transform at the end of their pipeline &#8211; this meant the director (and the VFX artists) was able to see everything in context, and the final comps needed only minor tweaks in final grade. (No idea how many hours were billed by assistants and techs doing the shadow conforming, though.)<\/p>\n<p>Andrea said after doing the dailies, she spent only a few hours per week grading and managing the VFX as the edit was refined, and then the final pass only took a week or so &#8211; and no 14 hour days, ever. Amazing! More here:<\/p>\n<p><a title=\"More about Aces\/Filmlight\" href=\"http:\/\/bit.ly\/1k545wz\" target=\"_blank\">http:\/\/bit.ly\/1k545wz<\/a><\/p>\n<p>Ok &#8211; on to the toys in the toy chest&#8230;<\/p>\n<p><a href=\"http:\/\/www.vfxpdx.com\/?p=1377&amp;page=3\">\u00a0GO TO NEXT PAGE<\/a><\/p>\n<p><!--nextpage--><br \/>\n<strong style=\"font-size: 1em;line-height: 1.5\">RESOLVE v11<\/strong><\/p>\n<p>Blackmagic is certainly not sitting still in their software division. Resolve has long been a fantastic grading platform, v9 added some basic editorial functions, v10 added more compositing tools, and this year they were showing v11, which they billed as a full blown online editor. While it&#8217;s not quite ready to replace an NLE for most people, it has added lots of functionality to their editing toolset &#8211; quite sophisticated trim tools, animation curve editors, dual monitor UI, and lots more.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/DaVinciResolve11lr.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1391\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1391\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/DaVinciResolve11lr.jpg?fit=1280%2C720\" data-orig-size=\"1280,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"DaVinciResolve11lr\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/DaVinciResolve11lr.jpg?fit=1024%2C576\" class=\"alignnone size-medium wp-image-1391\" alt=\"DaVinciResolve11lr\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/DaVinciResolve11lr-300x168.jpg?resize=300%2C168\" width=\"300\" height=\"168\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/DaVinciResolve11lr.jpg?resize=300%2C168 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/DaVinciResolve11lr.jpg?resize=1024%2C576 1024w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/DaVinciResolve11lr.jpg?w=1280 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>At the (offsite) &#8220;Supermeet&#8221;, they even demonstrated a collaborative workflow, where one person was editing a show, and the colorist was simultaneously grading the same timeline &#8211; and each person&#8217;s timeline would update with the changes. One guy controls the edit, the other the color grade. While this is an unusual workflow for most, I could easily see a scenario in which your may have a client coming in for a review, and the editor could ask the in house colorist to do a quick pass before presenting to the client, without having to reconform in Resolve and send back to an NLE. Of course this means the editor would be working in Resolve from the start &#8211; but dailies are often created in Resolve, sent to an NLE, then back to Resolve for grading, so it seems they are taking steps towards being able to just stay in Resolve throughout the entire post pipeline &#8211; for some jobs anyway. The compositing toolset is still pretty limited &#8211; and the editing tools aren&#8217;t quite ready to replace your Avid &#8211; but if this is the direction they&#8217;re heading, watch out for v12 &#8211; it might be an all in one box solution!<\/p>\n<p><strong>NUCODA &#8211; FILM MASTER<\/strong><\/p>\n<p>I don&#8217;t have a lot to say about this, as I caught wind of it very late, but Nucoda makes a top-tier grading system called Film Master. It was in the top tier pricing as well, with a full system running well over $100k &#8211; and they have just dropped the price for a (Windows only) software only version to $2750, and also now support the Tangent Element Grading Panel. Guess Blackmagic is making it quite hard for other color grading systems to compete &#8211; although Baselight seems to be doing quite well&#8230;<\/p>\n<p><strong>THE FOUNDRY<\/strong><\/p>\n<p>Nuke now has text tools that don&#8217;t suck! (Sorry, had to throw that out there for my man Deke&#8230;) I kid, of course, Nuke v8 has plenty of great new features, (Model Builder comes to mind) but this has also been available for a little while, so the big news from The Foundry was&#8230;<\/p>\n<p>Nuke Studio &#8211; this was quite possibly the most exciting news of the show. While Nuke has long dominated the high-end compositing space, Nuke (and Hiero) haven&#8217;t quite challenged Flame for the &#8220;Hero Suite&#8221; in TV commercial finishing. (This is the fancy room the clients hang out in and review and approve the whole package before shipping the spot out &#8211; all final color tweaks, VFX, titles, etc.) While there used to be many different online systems (anyone remember Henry?) Flame has dominated this space for well over a decade, heck &#8211; almost two!<\/p>\n<p>It appears that Nuke Studio aims to change that. Building on the Hiero timeline and conform tool, Nuke Studio is adding more finishing capabilities, playback, background rendering, editing (always last minute changes, right?), versioning, etc. Workflow is very similar to new Smoke\/Flame (and let&#8217;s be honest, Avid DS) &#8211; where you can conform, add some basic effects to a clip on the timeline, and then convert those effects into a Nuke script if necessary, which can then easily be sent to out to other artists, and the timeline auto-linked to their latest renders via watch folders for each shot, etc..<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/Versioning_Clips_and_Nuke_Filesfxg-1024x640.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1388\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1388\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Versioning_Clips_and_Nuke_Filesfxg-1024x640.jpg?fit=1024%2C640\" data-orig-size=\"1024,640\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Versioning_Clips_and_Nuke_Filesfxg-1024&amp;#215;640\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Versioning_Clips_and_Nuke_Filesfxg-1024x640.jpg?fit=1024%2C640\" class=\"alignnone size-medium wp-image-1388\" alt=\"Versioning_Clips_and_Nuke_Filesfxg-1024x640\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/Versioning_Clips_and_Nuke_Filesfxg-1024x640-300x187.jpg?resize=300%2C187\" width=\"300\" height=\"187\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Versioning_Clips_and_Nuke_Filesfxg-1024x640.jpg?resize=300%2C187 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/Versioning_Clips_and_Nuke_Filesfxg-1024x640.jpg?resize=1024%2C640 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>They have not formally announced a price, other than to say if you buy the Production Package, you&#8217;ll automatically get Nuke Studio. Based on that, and the Nuke\/Nuke 8 pricing, I think we can expect it to be around $10k when it ships later this year. But let&#8217;s remember, this will be a v1 product, it may need some time to mature and iron out the rough edges.<\/p>\n<p>So &#8211; will this finally give Flame a run or its&#8217; money in the Hero Suite? I&#8217;m sure places that are using Nuke\/Hiero right now will fully embrace it and love it &#8211; but facilities built on Flame? Will they ever switch? Flame has one of the most fiercly passionate communities I&#8217;ve ever seen. But as we&#8217;ll discuss in the next section, the artists don&#8217;t always get what they want&#8230;<\/p>\n<p><a href=\"http:\/\/www.vfxpdx.com\/?p=1377&amp;page=4\">\u00a0GO TO NEXT PAGE<\/a><br \/>\n<!--nextpage--><br \/>\n<strong>AUTODESK &#8211; Smoke\/Flame<\/strong><\/p>\n<p>If you don&#8217;t care about Smoke or Flame, probably best to skip ahead to the next page, because I might ramble on quite a bit on this topic&#8230;<\/p>\n<p>Smoke is near and dear to my heart, as it was the first real finishing VFX tool I learned after 10 years in editorial. In those 10 years, I was often the client on the couch in Flame finish sessions for TVCs, and I was constantly awed by the power and flexibility of the systems, and the creative thinking employed by the artists in such sessions.<\/p>\n<p>When Smoke on Mac was released ($15k software only), I stepped up my finish game from Final Cut Studio round tripping, to an all-in-one finish system &#8211; doing conform, color, VFX, graphics, deliverables &#8211; all in Smoke. It was a huge improvement from my previous FCS toolset, but it still wasn&#8217;t quite a Flame. But they shared some of the same toolsets, and I even collaborated with Flame artists on finish jobs, as the file formats and most FX work were completely compatible with each other.<\/p>\n<p>A few years ago, &#8220;Flame Premium&#8221; was introduced as the flagship product &#8211; bundling what used to be 3 separate tools &#8211; Flame (for visual effects), Smoke (timeline based editorial, conform, versioning and deliverables, with much of Flame&#8217;s VFX toolset), and Lustre for Color Grading. This is a fairly complex Linux based ecosystem that can all work together very seamlessly with render farms, SANs, file sharing, assistant workstations, etc &#8211; but requires a fair amount of engineering to support the &#8220;Autodesk Systems&#8221; facility.<\/p>\n<p>The Smoke on Mac was almost exactly the same as the Smoke on Linux &#8211; same UI, same under the hood architecture, etc. &#8211; in fact, it was basically a virtualization of the Linux system, running on a Mac &#8211; but with one key VFX toolset omitted (nodal compositing). Nothing about it looked or acted like a Mac program. There was no &#8220;project file&#8221; saved to your desktop, no media files visible from the Finder level &#8211; it was a very complicated Linux system under the hood, where your project files are invisible databases, and there were other complicated &#8220;virtual computers&#8221; within your own system that handled functions like caching media and exporting files.<\/p>\n<p>This shared the architecture of the Flame ecosystem &#8211; but the nature of the complicated system meant that things could easily break. And unless you were very skilled in Linux admin tools, you could not fix things yourself, so you better hope you had a support contract.<\/p>\n<p>Recently, they overhauled both Smoke and Flame in 2013, brought almost all of the visual FX tools into Smoke (including the nodal compositing), and also brought the Smoke timeline into Flame &#8211; so Smoke 2013 had approximately 80% of the Flame tools, and Flame had everything Smoke had and more.<\/p>\n<p>They marketed Smoke on Mac as an all-in-one editing and visual FX tool &#8211; and aimed at the FCP\/Adobe crowd with a dramtatically reduced price of $3500, while Flame (still sold only as a turnkey Linux system) was still well over $100k.<\/p>\n<p>They did not make a big dent in the Desktop Editor market (for reasons I&#8217;ll hypothesize about later), but they inadvertently created a low cost competitor (Smoke) to their own Flagship product (Flame).<\/p>\n<p>They also found a market to sell Smoke to Flame artists, who rarely own their own systems &#8211; they usually use the systems owned by a facility &#8211; but now they could own Smoke on their Mac at home, or even on a laptop, and with full Flame compatibility, they could take work home for the weekend, do their own freelance gigs, or even plug in their system to the facility and instantly have another workstation available for large jobs.<\/p>\n<p>But guess what happened? Flame sales, which had slowed considerably since their hay-days, took a nosedive.<\/p>\n<p>(NOTE &#8211; I do not have any sales figures from Autodesk, this is all based on my readings of the Flame &amp; Smoke community from message boards and personal discussions.)<\/p>\n<p>The new version of Smoke was approximately 80% of a Flame for 10% of the cost &#8211; and most of the tools that were missing from Smoke could be supplemented with relatively cheap 3rd party products, like Mocha and SynthEyes &#8211; or for more complicated FX, Nuke. I know for a fact that some facilities were considering buying a Flame, but opted for a Smoke, for purely financial reasons. In this era of always being expected to do more for less money &#8211; who could blame them, right?<\/p>\n<p>So &#8211; that brings us up to speed on the recent history of Smoke\/Flame. Here&#8217;s what&#8217;s up now&#8230;<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/NAB2014_Autodesk_top.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1387\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1387\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/NAB2014_Autodesk_top.jpg?fit=625%2C469\" data-orig-size=\"625,469\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"NAB2014_Autodesk_top\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/NAB2014_Autodesk_top.jpg?fit=625%2C469\" class=\"alignnone size-medium wp-image-1387\" alt=\"NAB2014_Autodesk_top\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/NAB2014_Autodesk_top-300x225.jpg?resize=300%2C225\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/NAB2014_Autodesk_top.jpg?resize=300%2C225 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/NAB2014_Autodesk_top.jpg?w=625 625w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The 2013 overhaul was&#8230; a bit rough to say the least. (Let&#8217;s not go down that rabbit hole here). But we&#8217;re over that hump, and the 2015 versions of both Smoke and Flame are fantastic products. They have both been re-engineered under the hood for realtime GPU performance, 4k output, the entire color &amp; image processing pipeline is now 16bit float, and their feature sets are closer than ever (Smoke finally got a 3d camera tracker, for example.)  <\/p>\n<p>(There are still plenty of features that are Flame-only to differentiate the products &#8211; projectors, UV Maps, Normals Mapping, etc &#8211; and Smoke is missing Flame&#8217;s 3D masking and shape creation tools, to name a few&#8230;.)<\/p>\n<p>Flame is even now optimized for dual GPU cards, effectively giving Flame its&#8217; own built in render node, by utilizing the 2nd GPU as an internal &#8220;burn node&#8221; that doesn&#8217;t even require a network transfer. Very cool!<\/p>\n<p>I&#8217;ve been on the beta test program for Smoke, and I can say that this version is far and away better than the 2013 version, and probably what Autodesk wished they could have shipped after the initial overhaul &#8211; but market forces won&#8217;t allow a product to go 3 years between upgrades, so they were forced to put out 2013 as a &#8220;half baked&#8221; product. Don&#8217;t get me wrong, I&#8217;ve been using Smoke 2013 (Ext 1) for well over 6 months, and I&#8217;m mostly happy with it, but it did feel years behind the curve when it came to performance\/rendering, etc. (I&#8217;ve had to say to my clients, &#8220;Pardon me while I render those cross dissolves before playback.&#8221; \u00a0And don&#8217;t even try to finish 4k in the 2013 versions &#8211; painful!)<\/p>\n<p>BUT &#8211; and here&#8217;s the big BUT&#8230; <strong>This is all about to change.<\/strong><\/p>\n<p>Autodesk \u00a0has re-thought their product line-up, and will make significant changes to both products in the future. For existing customers, the 2015 versions will function as they did before &#8211; but moving forward, things will be different.<\/p>\n<p>Flame is now the Flame Family, consisting of 4 products &#8211; Flame, Lustre, Flame Assist (on Mac), and Flare. Flame Assist 2015 is basically, no <em>exactly<\/em>, Smoke on Mac with a Flame skin on it (blue buttons to match the Flame UI). Flare (Linux only, for now) is the visual FX component of Flame &#8211; no timeline\/conform\/export tools &#8211; just the nodal compositing \u00a0&#8211; almost like Nuke for Flame. These systems will continue to operate as they have before as part of the Flame ecosystem &#8211; all connected, compatible formats with access to the render nodes, shared projects, etc&#8230;<\/p>\n<p>Smoke (now only on Mac), moving forward, will become a &#8220;Desktop product&#8221;. What does that mean? For one, they are following Adobe&#8217;s lead, and it will be a subscription-only model for new licenses, priced at $1750 per year, or $200\/month. It also means it will no longer share the under-the-hood architecture of the Flame\/Linux products. This has big ramifications for some users. While Autodesk haven&#8217;t said exactly what that means, they have said that project files will no longer be compatible with Flame systems, 3rd party plugins (Sapphire Sparks) will no longer be functional, 2013 Smoke archives will not be readable by the next \u00a0version, and there will no longer be the ability to tap into the other portions of the Flame Systems, like render nodes.<\/p>\n<p>In effect, they are going to sever the compatibility link between Smoke and Flame, and they while they may still share the same interface and many of the same tools, they will live in separate worlds &#8211; Smoke on Mac as a &#8220;desktop app&#8221;, and Flame as the Facility Systems Product.<\/p>\n<p>At first glance, it may seem like a ridiculous move &#8211; why break that link that enables them to work together? But as they have said, &#8220;desktop&#8221; users have different needs than &#8220;facility&#8221; users, and they feel they can better address each target market by making a product geared specifically for each market.<\/p>\n<p>What does that mean it practical terms? (Again, this is just reading the tea-leaves on my part &#8211; I have no insider information). I think it means they might radically simplify the Smoke product to act more like a Mac application that new users will find easier to adopt. I hope that does not mean dumbing down the product as far as its&#8217; capabilities &#8211; but I would expect the &#8220;under-the-hood&#8221; architecture to drastically change. Gone will be the invisible databases that make up your &#8220;project&#8221; &#8211; to be replaced by a single &#8220;project.smoke&#8221; file that can be saved to your desktop or USB drive. Gone will be the complicated process known as Backburner that exported your files (and was also prone to breaking.)<\/p>\n<p>In short, I expect it to act much more like a traditional editing or FX app that runs on a Mac. (again &#8211; just reading tea leaves.)<\/p>\n<p>As a current Smoke-Mac user, I find this quite frustrating, as I sometimes use and enjoy the compatibility with the Flame ecosystem &#8211; render nodes, compatible formats, etc.<\/p>\n<p>But if I were to look at things from ADSK&#8217;s perspective, I think this moves makes a lot of sense.<\/p>\n<p>1) It restores their commitment and protects their high-end facility product &#8211; Flame.<\/p>\n<p>2) It removes some of the barriers to attract new users of Smoke, and gives Smoke a 2nd bite at the apple, so to speak.<\/p>\n<p>In my opinion, Smoke 2013 faced 3 hurdles in attracting a new market.<\/p>\n<p>1) Cost. $3500 is not much compared to Flame, but compared to Adobe CC, it&#8217;s a lot to plunk down for a user base accustomed to $1000 for Final Cut Studio, or $50 \/ month for Adobe.<\/p>\n<p>2) Setup, Admin, workflow. All of those Linux under-the-hood architectures made it very difficult for users to adopt Smoke in the way they were used to working. You could not just do a project on a portable drive, and move it from your office to your laptop, for example. Smoke 2013 is not nimble, the way editors and After Effects artists are used to working &#8211; passing files and media around between apps and systems. Reliability was also a factor, where one of those background services would break, and all of a sudden, you can&#8217;t export files, and it requires hours of tech support and terminal commands to right the ship.<\/p>\n<p>3) Complexity of the program itself. Smoke is deep &#8211; especially compared to NLE suites. You really have to commit yourself to learning it to make the most out of it. But this deep power is also what makes it attractive, so I hope they do not remove any of the functionality in order to simplify the product for new users. In the initial beta builds of the 2013 versions &#8211; there were many tools that were removed, and eventually put back in after strong pushback from the Smoke user community- but might those tools get lost if they don&#8217;t fit the new vision of the program? Who knows?<\/p>\n<p>My hope is that the new Smoke addresses Issues #1 and #2, and leaves #3 in place as the final hurdle, and they respect the users enough that they will learn the tools, if the other hurdles are removed from the equation. Otherwise, they will have Smoke-Lite &#8211; and it&#8217;s just another NLE &#8211; and years behind the competitors. It doesn&#8217;t make strategic sense to remove the powerful FX tools, so I&#8217;m pretty confident they will stay in the next versions. (But I was also the guy that thought Final Cut \u00a0Pro 8 would be great &#8211; so don&#8217;t listen to me!)<\/p>\n<p>But &#8211; where will Autodesk focus their development? I&#8217;m guessing that they will try to improve the NLE portion &#8211; multi-cam support, dual screen layouts, more camera-native format support, etc. And the VFX side of the program will get minimal development in the near future. It might also get opened up for more 3rd party support via OFX? (Have I said I&#8217;m just speculating here?)<\/p>\n<p>So each of those paths seem to make sense from a corporate strategic perspective &#8211; but guess who gets screwed? Existing Smoke-Mac users that are operating in a facility, and freelance Flame artists using Smoke as a supplement to their Flame systems.<\/p>\n<p>The soon to be released 2015 versions FOR EXISTING LICENSE HOLDERS will be fine, and will continue to support the Flame-Smoke compatibility, but there are many people out there who spent $3500 for that compatibility that will likely be left out in the cold for future versions.<\/p>\n<p>For facilities that own a Flame and a Smoke, Autodesk will upgrade their Smoke license to a Flame Assist (Mac), and they will also have the option to purchase additional Flame Assist and Flare licenses (for $9k each) &#8211; but a Smoke owner cannot upgrade to a Flame Assist. So their choices are to stay on 2015 forever, follow the &#8220;Desktop Smoke&#8221; future (and lose all compatibility with the Flame ecosystem), or step up to a Flame system (which is, of course, what Autodesk wants in the first place.).<\/p>\n<p>More about these issues here:<\/p>\n<p><a title=\"More on Smoke-Flame Family\" href=\"https:\/\/www.premiumbeat.com\/blog\/autodesk-smoke-2015-and-flame-assist-on-mac-what-does-it-really-mean\/\" target=\"_blank\">https:\/\/www.premiumbeat.com\/blog\/autodesk-smoke-2015-and-flame-assist-on-mac-what-does-it-really-mean\/<\/a><\/p>\n<p>Whew &#8211; did I mention I had a lot to say about Autodesk? Let&#8217;s wrap this up with something exciting&#8230;<\/p>\n<p><a href=\"http:\/\/www.vfxpdx.com\/?p=1377&amp;page=5\">\u00a0GO TO NEXT PAGE<\/a><br \/>\n<!--nextpage--><br \/>\n<strong>MISTIKA (&amp; Mamba)<\/strong><\/p>\n<p>I had heard of SGO Mistika for a year or two now, but had never seen this mythical FX tool in person until NAB 2014. (Yet it&#8217;s on version 8 already?? Where have I been?) If you are in the same boat, Mistika is the tool that Weta has been using to color grade and finish The Hobbit movies. Working in 5k stereo at 48fps, you are needing to push through approximately 20 times as much data per second as a typical 2k finish. What kind of a system can do that? Mistika! How they are pulling such performance from a Z820 is really something &#8211; I would have expected Cray Supercomputer size machine for such a task. They even claim realtime 8k finishing!<\/p>\n<p>I spent a half hour or so with one of the most enthusiastic demo artists I&#8217;ve ever seen, and was really blown away by it. The color grading tools are just amazing, and show a real fresh thinking. For example &#8211; when pulling a key, you can start with your basic qualifier key, but then use your grading tools (curves, etc.) on the matte itself, to refine the key even further. As super-energetic demo guy said, &#8220;in most grading tools you can pull a key, and then you blur it to hide the defects. Fuck that &#8211; my mother can blur her keys! In Mistika, we&#8217;ll pull the perfect key!&#8221; And sure enough &#8211; he pulled a key on skin tones, tweaked it a little further, and within a minute, it looked like a CG pass of nothing but the skin of a very high poly model.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/630_mistika.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1390\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1390\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/630_mistika.jpg?fit=630%2C354\" data-orig-size=\"630,354\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"630_mistika\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/630_mistika.jpg?fit=630%2C354\" class=\"alignnone size-medium wp-image-1390\" alt=\"630_mistika\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/630_mistika-300x168.jpg?resize=300%2C168\" width=\"300\" height=\"168\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/630_mistika.jpg?resize=300%2C168 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/630_mistika.jpg?w=630 630w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>But holy wow, the interface is quite overwhelming. They have a trackless timeline (in the upper left of the photo above) they call the desktop, that I still didn&#8217;t understand 30 minutes later, and I did not get a good look at the VFX toolset &#8211; which is based on nodal compositing model &#8211; but it appears to be quite fully featured.<\/p>\n<p>The price tag is somewhere far north of six figures for the full Mistika suite &#8211; but if you&#8217;re doing huge Stereo HighFrameRate features, that&#8217;s a drop in the bucket, right? But here&#8217;s the part that I find most interesting&#8230;<\/p>\n<p>SGO has a VFX software only tool called MAMBA FX. And it&#8217;s basically Mistika without the timeline, (or the crazy hardware for realtime playback, etc.) So, it&#8217;s theoretically, Nuke for Mistika. I can&#8217;t vouch for it&#8217;s capabilities yet, but like I said, it appears to be very capable, and perfectly integrated with Mistika. I believe Mamba FX is available for Windows and Linux, and the Mac version will be released soon. And here&#8217;s the kicker&#8230; the software only MAMBA FX package costs only about $300. Yeah &#8211; you read that right. A few hundred dollars for a stand alone nodal compositing tool. Does it work without Mistika? Yes! There won&#8217;t be any project compatibility between Mamba and whatever else you&#8217;re using, but you can read and write any of the standard formats &#8211; EXR, DPX, ProRes, etc. &#8211; so you just render out the frames and off you go.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/MambaSlide.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1389\" data-permalink=\"http:\/\/www.vfxpdx.com\/?attachment_id=1389\" data-orig-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/MambaSlide.jpg?fit=980%2C280\" data-orig-size=\"980,280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"MambaSlide\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/MambaSlide.jpg?fit=980%2C280\" class=\"alignnone size-medium wp-image-1389\" alt=\"MambaSlide\" src=\"https:\/\/i0.wp.com\/www.thesprocketship.com\/vfxpdx\/wp-content\/uploads\/2014\/04\/MambaSlide-300x85.jpg?resize=300%2C85\" width=\"300\" height=\"85\" srcset=\"https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/MambaSlide.jpg?resize=300%2C85 300w, https:\/\/i0.wp.com\/www.vfxpdx.com\/wp-content\/uploads\/2014\/04\/MambaSlide.jpg?w=980 980w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>My take on this business models is that they think they can give away the Mamba software, and provide training videos online &#8211; and while they obviously won&#8217;t make any real money on the Mamba product, but they hope people will use it and learn it, and develop a pool of artists that can support the Mistika &#8220;Hero Suite&#8221; with full compatibility. And hopefully they sell lots of Mistika systems, of course!<\/p>\n<p>It&#8217;s kind of a long shot, I&#8217;d say (unless HFR features really take off), but as an artist who is questioning Smoke&#8217;s future, I immediately thought about building a workflow based on Resolve v11, with sending out VFX shots to Mistika and back. In theory, you could build a fully capable Finish suite for the cost of a new Mac Pro and related hardware, drives, monitors, etc&#8230; Not sure how wise it is to build a workflow on cheap tools, though &#8211; as SGO&#8217;s business model could fail, and Mistika and Mamba could both join the list of retired finishing &amp; VFX systems&#8230;<\/p>\n<p>Check out their specs and demo reels here:<\/p>\n<p><a href=\"http:\/\/www.sgo.es\/mistika-post\/\" target=\"_blank\">More on Mistika here<\/a><br \/>\n<a href=\"http:\/\/www.sgo.es\/mambafx\/\" target=\"_blank\">More on Mamba FX here<\/a><\/p>\n<p><a href=\"http:\/\/www.sgo.es\/mambafx\/\" target=\"_blank\">\u00a0<\/a>(Mamba has a free eval version for Linux &amp; Windows, but I&#8217;m in an all Mac shop &#8211; no access to a PC with a good grfx card. Anyone want to download it and give it a whirl? I&#8217;d love to hear about it&#8230;!)<\/p>\n<p><strong>WRAP<\/strong><\/p>\n<p>So&#8230; that&#8217;s about it for my NAB Report &#8211; my apologies for anyone hoping to hear about Maya, Mari, Scratch, Avid, Quantel, Red 6k, etc&#8230; there&#8217;s only so much time in the day at NAB&#8230;<\/p>\n<p>One final note &#8211; big shout out to Fred Ruff of The Refuge, who was presenting PDX-VFX work at both The Foundry and Autodesk stages (and tossing out Refuge frisbees to everyone). Nice work, Fred!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello VFX\/PDX&#8230; I&#8217;m fresh off a trip to Vegas for NAB 2014, and thought I&#8217;d share some of the more interesting things I saw, especially as it relates to VFX, Color Grading &amp; Finishing. (NAB is the National Association of Broadcasters, and their annual convention is like SIGGRAPH, but for the entire industry, not just&hellip; <a class=\"more\" href=\"http:\/\/www.vfxpdx.com\/?p=1377\">Continue reading &rarr;<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[5],"tags":[56,57,60,61,55,7,58,59],"class_list":["post-1377","post","type-post","status-publish","format-standard","hentry","category-blog","tag-4k","tag-color-correction","tag-flame","tag-mistika","tag-nab","tag-nuke","tag-resolve","tag-smoke"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2Cfrz-md","_links":{"self":[{"href":"http:\/\/www.vfxpdx.com\/index.php?rest_route=\/wp\/v2\/posts\/1377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.vfxpdx.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.vfxpdx.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.vfxpdx.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.vfxpdx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1377"}],"version-history":[{"count":17,"href":"http:\/\/www.vfxpdx.com\/index.php?rest_route=\/wp\/v2\/posts\/1377\/revisions"}],"predecessor-version":[{"id":1413,"href":"http:\/\/www.vfxpdx.com\/index.php?rest_route=\/wp\/v2\/posts\/1377\/revisions\/1413"}],"wp:attachment":[{"href":"http:\/\/www.vfxpdx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.vfxpdx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1377"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.vfxpdx.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}